BRAND & PRODUCT DEVELOPMENT
SABU
Everyday Luxury
PATAKA
Design-led Fashion Jewelry
SABU is a home and lifestyle brand inspired by the exchange of cultures, ideas, and craft traditions. With an appreciation for natural materials, timeless design, and everyday beauty, we bring together pieces chosen to be used, enjoyed, and kept.
Create, Curate & Collaborate
CREATE
We design thoughtful pieces that pair clean lines with handcrafted character, bringing a sense of everyday luxury to the home.
CURATE
We carefully source distinctive objects from independent makers and artisans, selecting for quality, provenance, and lasting appeal.
COLLABORATE
We work with emerging talent and artisan communities to bring traditional skills to contemporary collections, helping preserve craftsmanship and connect makers with wider markets.
Fewer. Better. Things.
PATAKA is a fashion jewelry brand balancing bold expression with effortless wearability. From everyday accents to statement pieces, its curated collections bring personality to personal style—at an accessible price.
BRAND IDENTITY
White Space developed PATAKA’s positioning, visual identity, and tone of voice, creating a brand with a confident attitude and a distinct editorial sensibility.
COLLECTION CURATION
We select pieces for their shape, versatility, and styling potential, bringing them together in focused edits that move from everyday wear to occasions.
CREATIVE DIRECTION
Through product imagery, styling, packaging, and the online storefront, we shape a consistent visual language that brings PATAKA’s personality to every brand touchpoint.
A little bold, a little effortless.
STYLING & VISUAL STORYTELLING
INTERIOR STYLING
White Space creates inviting interiors through thoughtful styling, bringing together furniture, color, texture, and objects to reflect the people who live in them.
SPACE & COMPOSITION
We consider proportion, furniture placement, and flow to create balanced spaces that work comfortably for everyday living.
MATERIALS & DETAILS
Through textiles, lighting, art, and accessories, we add depth and character—combining existing pieces with carefully selected additions.
PERSONAL EXPRESSION
We work with each client’s tastes and routines to create a home that feels personal and cohesive. From refreshing a single room to styling an entire home, our approach balances visual appeal with comfort and practicality.
Thoughtfully styled. Comfortably lived.
CREATIVE DIRECTION
APPAREL, ACCESSORIES, HOME PRODUCTS
White Space shapes creative concepts for apparel, accessories, and home products, translating a brand’s identity into a clear design direction. We bring together creative vision, product knowledge, and an understanding of how people shop and live.
CONCEPT & DIRECTION
We develop visual references, color palettes, and material stories that establish a cohesive starting point for each collection.
DESIGN & COLLECTIONS
We guide silhouettes, textures, finishes, and product selection, balancing distinctive design with everyday relevance and commercial appeal.
COLLABORATION & EXECUTION
We work with makers, suppliers, and production partners to carry the creative vision through development, keeping materials, quality, and details aligned with the original concept.
VISUAL STORYTELLING
We extend that vision through photoshoot direction, fashion and product styling, and editorial imagery. From settings and props to the composition of each image, we create stories that express the collection’s character across campaigns, websites, and social media.
From creative vision to visual storytelling.