ABOUT

WHITE SPACE NEW YORK LLC.

A multidisciplinary company for Products, Design & Sourcing.

White Space New York is a multidisciplinary studio offering business, creative, and design solutions under one unified ecosystem.We operate as a one-stop shop where PRODUCTS, DESIGN & SOURCING come together effortlessly. Founded with the purpose of translating ideas into meaningful, market-ready solutions, White Space specializes in developing relevant, consumer-focused design for the home, fashion, and lifestyle categories.

WHAT WE DO

Design Services

Concept → Design → Development → Sourcing → Production → Delivery

Product Marketplace

Curated home, lifestyle, and fashion products sourced globally.

Collaborations

Working with businesses, designers, and creators to bring unique visions to life.

OUR MISSION

To create a seamless bridge between concept and creation, while offering thoughtful design, curated products, and intelligent sourcing solutions that align with the business goals of our partners.

OUR VALUES

1. CHOICES — Quality & Service

We are committed to offering a diverse range of quality products and exceptional services.
Our vision is to enrich the lives of our customers by helping them curate a home and lifestyle that authentically reflects their story.

2. COMMUNITY — Makers, Collaborators & Customers

We believe in building a connected ecosystem of designers, artisans, manufacturers, collaborators, and conscious consumers.
Our goal is to foster a collaborative community where creative worlds merge effortlessly through meaningful products and services.

3. CONSCIOUSNESS — Ethical & Sustainable Practices

We prioritize:

Ethical sourcing
Fair trade
Artisan empowerment
Craft preservation
Transparent supply chains
Sustainability & responsible production

Our social responsibility is to uplift and spotlight global artisans and craftsmen — restoring their crafts, skills, and stories, and connecting them to a wider audience.

ABOUT US

SHABANA REHMAN

CREATIVE DIRECTOR/ FOUNDER

Shabana Rehman brings over 20 years of experience across Design, Fashion, Styling, and Creative Management. She is also the founder of SABU, a thoughtfully curated home and lifestyle brand inspired by her lifelong passion for beautiful spaces, global craftsmanship, and purposeful design.

Shabana holds a Fashion Marketing degree from Parsons School of Design, New York, a Professional Studies Certificate in Interior Design from New York University, an undergraduate degree in Fashion Design from the National Institute of Fashion Technology (NIFT), India and a Certificate of Specialization in Leadership and Management from Harvard Business School Online (HBS Online ). This diverse design and management education forms the foundation of her refined aesthetic sensibility and strategic creative approach.

Her training and experience give her an exceptional eye for styling, color, balance, and visual storytelling. Before founding White Space New York, she followed her love for interiors and joined West Elm in New York as a Home Stylist, where she transformed homes with her globally-inspired, cohesive, and thoughtful design sensibilities.

Today, Shabana brings her global perspective and obsession with detail to every project at White Space New York LLC, creating spaces and products that are elevated, intentional, and deeply personal.

ILYAS BAIG

MANAGING DIRECTOR/CO-FOUNDER

Ilyas brings 25+ years of global experience in Sourcing, Manufacturing, International Procurement, and Operations Management. A strong communicator and team leader, he excels in collaborating across design, sales, production, logistics, and overseas vendor networks to meet organizational goals and customer requirements with precision.

He has spent the last three decades traveling extensively across China, Hong Kong, Bangladesh, India, Korea, Africa, the Middle East, and Central America, building long-standing relationships with factories, suppliers, and manufacturing partners. His deep understanding of global markets and supply ecosystems makes him an invaluable asset in navigating today’s complex sourcing landscape.

Throughout his career, Ilyas has held key leadership roles in procurement, planning, analysis, supply chain strategy, and compliance.
His broad strengths include:

Strategic Sourcing
Product Compliance & Quality Assurance
Vendor Relations & Negotiations
Garment Manufacturing & Production Oversight
Planning & Supply Chain Optimization

With a proven ability to build trust, streamline processes, and drive results, Ilyas brings operational excellence and global insight to every project he leads.