ABOUT
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WHITE SPACE NEW YORK LLC.​​
A multidisciplinary company for Products, Design & Sourcing
White Space New York is a multidisciplinary studio offering business, creative, and design solutions under one unified ecosystem.We operate as a one-stop shop where PRODUCTS, DESIGN & SOURCING come together effortlessly. Founded with the purpose of translating ideas into meaningful, market-ready solutions, White Space specializes in developing relevant, consumer-focused design for the home, fashion, and lifestyle categories.
WHAT WE DO
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Design Services
Concept → Design → Development → Sourcing → Production → Delivery
Product Marketplace
Curated home, lifestyle, and fashion products sourced globally.
Collaborations
Working with businesses, designers, and creators to bring unique visions to life
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OUR MISSION​
To create a seamless bridge between concept and creation, while offering thoughtful design, curated products, and intelligent sourcing solutions that align with the business goals of our partners
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OUR VALUES​
1. CHOICES - Quality & Service
We provide a curated range of high-quality products and exceptional services, helping our clients create homes and lifestyles that authentically reflect their story.
2. COMMUNITY -Makers, Collaborators & Customers
We cultivate a connected ecosystem of designers, artisans, manufacturers, collaborators, and conscious consumers, fostering meaningful collaborations that merge creativity with purpose.
3. CONSCIOUSNESS - Ethical & Sustainable Practices
We prioritize:
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Ethical sourcing & fair trade
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Artisan empowerment & craft preservation
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Transparent supply chains
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Sustainability & responsible production
Our mission is to spotlight global artisans and craftsmen, preserving their skills and stories while connecting them to a wider audience.
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THE TEAM
SHABANA REHMAN
CREATIVE DIRECTOR/ FOUNDER
Shabana Rehman brings over 25 years of experience across Design, Fashion, Styling, and Creative Management. She is also the founder of SABU, a thoughtfully curated home and lifestyle brand inspired by her lifelong passion for beautiful spaces, global craftsmanship, and purposeful design.
Shabana holds a Fashion Marketing degree from Parsons School of Design, New York, a Professional Studies Certificate in Interior Design from New York University, an undergraduate degree in Fashion Design from the National Institute of Fashion Technology (NIFT), India and a Certificate of Specialization in Leadership and Management from Harvard Business School Online (HBS Online ). This diverse design and management education forms the foundation of her refined aesthetic sensibility and strategic creative approach.
Her work reflects an exceptional eye for styling, color, balance, and visual storytelling. At White Space New York LLC, she brings her global perspective and meticulous attention to detail to create interiors and products that are elevated, intentional, and deeply personal.
ILYAS BAIG
MANAGING DIRECTOR/CO-FOUNDER
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​​Ilyas is a senior operations and sourcing leader with over 25 years of global experience across manufacturing, international procurement, and supply chain strategy. He brings a disciplined, results-driven approach to aligning design, production, compliance, and logistics across complex global networks.
With extensive experience across Asia, the Middle East, Africa, and Central America, Ilyas has built enduring relationships with manufacturers and suppliers worldwide. His expertise spans strategic sourcing, product compliance, quality assurance, vendor negotiations, and production oversight.
Known for his ability to drive operational excellence and build trusted partnerships, Ilyas provides the global perspective and executional rigor essential to scaling high-integrity brands.