ABOUT
WHITE SPACE NEW YORK LLC.
White Space New York is a multidisciplinary design studio working across fashion, home, and lifestyle. We develop brands and product collections, provide creative direction, and style residential interiors.
For brands, our work includes defining their identity, developing collection concepts, selecting products and materials, and planning how collections are presented.
For interiors, we bring together furniture, textiles, lighting, art, and accessories to create homes that reflect each client’s taste and everyday needs.
White Space is also home to SABU, our home and lifestyle brand, and PATAKA, our fashion jewelry brand. These ventures bring together our experience in brand development, collection curation, and visual presentation.
Across these areas, our approach combines an eye for design, color, proportion, and detail with practical consideration for how products are worn, spaces are lived in, and brands connect with their customers.
For enquiries and collaborations, get in touch to discuss your project
SHABANA REHMAN
FOUNDER / CREATIVE DIRECTOR
Shabana Rehman is the founder and creative director of White Space New York, with over 25 years of experience across fashion, home, styling, and creative management. Having worked across India, Dubai, New York, and California, she brings a global perspective to her work, informed by different cultures, styles, and ways of living. She leads the studio’s creative direction and brand and product development, from initial concepts to collection development and visual presentation.
She is also the founder of SABU, a home and lifestyle brand centered on craftsmanship and thoughtful curation, and PATAKA, a fashion jewelry brand balancing bold expression with everyday wearability.
Her work also extends to residential interior styling. She believes fashion and interiors share a common language of color, texture, and proportion - each offering a way to express personality and create a sense of belonging. Bringing together furniture, textiles, lighting, art, and accessories, she creates spaces that reflect each client’s personality and everyday needs. Across her projects, attention to color, proportion, texture, and detail connects her approach to fashion and home.
EDUCATION
Fashion Marketing degree — Parsons School of Design, New York
Professional Studies Certificate in Interior Design — New York University
Undergraduate degree in Fashion Design — National Institute of Fashion Technology, India
Certificate of Specialization in Leadership and Management — Harvard Business School Online